Ghana's Youth Warned Against Flavoured Cigarettes

Ghana's Minister of Health, Kwabena Mintah Akandoh, has strongly cautioned the nation's youth. He urged them not to be deceived by flavoured or electronic cigarettes. These products still pose serious health threats, including cancer and death.

The minister highlighted that approximately 13.6 per cent of Ghanaian youth smoke shisha. Another 2.2 per cent use e-cigarettes. About 450,000 adults in Ghana smoke regularly. Men are more likely to smoke than women in the country.

These statements were made during an event in Accra on Tuesday, June 2, 2026. The event marked this year's World No Tobacco Day. The theme was 'Unmasking the appeal: Countering nicotine and tobacco addiction.' This theme points to the deliberate marketing strategies used by tobacco companies.

Tobacco-related diseases exact a heavy price on Ghana. They cost the country an estimated $600 million each year. This also results in about 6,000 preventable deaths annually. This figure represents a significant burden on the national healthcare system. The government's efforts in tobacco control are crucial for public health and the economy.

Despite these challenges, Ghana is recognized as a leader in regional tobacco control. This progress comes from effective policies and public health initiatives. These efforts are making a substantial positive difference. The country has observed a decline in adult smoking. It dropped from 3 per cent in 2017 to about 2.2 per cent currently.

The Minister expressed concern about how shisha is marketed. It is often presented as a modern and fashionable item. This presentation masks its life-threatening consequences. Ghana is battling not just a product but deceptive marketing tactics. Companies target the youth with carefully crafted strategies.

Gayheart Edem Mensah, Acting Deputy Chief Executive Officer of the Food and Drugs Authority, also spoke. He stressed the economic impact of tobacco use. This year's commemoration is a chance to reaffirm Ghana's pledge. The nation aims to protect current and future generations. This commitment aligns with international standards.

Ghana is obligated by the World Health Organisation framework convention. The nation also adheres to Ghana's Public Health Act. These international and national laws guide the country's actions. They emphasize shared responsibilities for public health protection. Dr. Fiona Braka, WHO representative in Ghana, urged decisive action. She commended Ghana's progress in policy implementation and public health campaigns.

The Ministry of Health indicated that continued public education and strong legislation are key. Collective action from all sectors is vital. This multi-faceted approach is essential to combatting tobacco use effectively. The economic cost alone, $600 million annually, demands urgent attention from policymakers. Reducing preventable deaths remains a top priority.

The ministry is focused on countering the deceptive marketing of tobacco products, especially to young people. The decline in adult smoking rates is a positive sign. However, the rising use of e-cigarettes and shisha among the youth requires persistent vigilance. Ghana's commitment to tobacco control sets an example for other nations in the region.