Kenyan Flower Exports Show Resilience Amid Global Challenges

Kenya’s flower industry is showing strong resilience. It is facing many global pressures. The International Floriculture Trade Expo (IFTEX) 2026 has reached a record number of exhibitors. This shows growing international trust in Kenya's flower exports.

The event, IFTEX 2026, will feature 210 companies. This is more than the 189 companies last year. It is the highest participation ever. This growth reflects confidence in Kenya as a major global hub for cut flowers. Dick van Raamsdonk, CEO of HPP International Group, stated that the exhibition is a key indicator of the global flower trade. He noted that the participation sends a strong message of confidence and foresight.

Kenya's flower sector is a vital part of its economy. It is one of the country's top sources of foreign money. It also provides many jobs. In 2025, the sector earned KES 110 billion, or USD 845 million. This contributed 1.5 percent to Kenya’s Gross Domestic Product (GDP). More than one million people depend on this industry for their livelihoods. Women make up over 60 percent of the workforce.

The industry has grown significantly since 2023. Exhibitor numbers rose from 159 to 210. This is a one-third increase in three years. This growth is notable given global economic uncertainties. The large turnout at IFTEX 2026 highlights the sector's ability to adapt.

However, the industry faces significant challenges. Geopolitical tensions in the Middle East create instability. Supply chains are disrupted. Freight costs have increased dramatically. Air freight charges have jumped from about USD 3.10 per kilogram to nearly USD 5.00. Logistics costs now make up as much as 60 percent of export expenses during busy times. The Kenya Flower Council (KFC) warns that USD 4 million in flower exports are at risk weekly.

Fertilizer prices have also surged. They rose by 25 percent in one week. Some farms reported revenue drops of up to 75 percent. These losses are due to shipment delays and flowers spoiling. Prolonged disruptions could lead to export losses of over USD 15 million per month. This could also threaten about 50,000 jobs. Urgent action is needed to prevent these outcomes.

Despite these issues, Kenya remains a leader in regional flower exports. In 2025, Kenya exported KES 143.78 billion worth of horticultural products. Cut flowers made up 62 percent of this total value. Kenya exports flowers to 143 countries worldwide. Roses account for about 69 percent of all flower exports.

Calistus Kundu, Acting Director General of the Agriculture and Food Authority (AFA), stressed the sector's importance. He stated it is crucial for economic growth and job creation. Kundu believes IFTEX 2026 is a vital platform. It will showcase Kenya's global leadership in floriculture. It will also boost confidence in the horticultural sector. The event aims to foster collaboration among stakeholders. They will discuss solutions to the industry's emerging problems.

Kenya's leading role is also supported by its focus on sustainable practices. This is becoming increasingly important for global buyers. The industry is working towards meeting higher environmental standards. This helps maintain its competitive edge in the international market. The show of resilience at IFTEX 2026 suggests a strong future for Kenyan flowers.