NADMO and Zoomlion Launch 12-Week Campaign Against Flooding

The National Disaster Management Organisation (NADMO) and Zoomlion Ghana Limited have launched a major campaign. This initiative aims to stop floods. The campaign runs for 12 weeks across the entire country. It focuses on teaching people about proper waste disposal. This is to reduce the harm caused by floods during the rainy season.

The campaign is called "No Do No Do." It wants to teach everyone about the dangers of throwing trash anywhere. Dumping waste into drains and rivers is a big problem. Officials say this is a main reason why Ghana floods so often. The Greater Accra Regional Director of NADMO, Dennis Adjannor Nartey, spoke at the launch. He said blocked rivers and bad drainage systems cause many problems. Flooding kills people, destroys homes, and stops businesses every year when it rains heavily. He stressed that floods are not unavoidable acts of nature. They can be prevented if all parts of society work together. This includes the government, private companies, and local communities.

This partnership fits into Ghana’s ongoing struggle with managing its environment and infrastructure. For years, data has shown a link between poor sanitation and severe flooding. The country often sees significant economic losses during the rainy season. These losses affect everything from farming to trade. NADMO’s mandate is disaster preparedness. Zoomlion handles waste management. This collaboration leverages their strengths. It seeks to address the root causes of flooding, which are often linked to how people manage waste. In previous years, Ghana has faced numerous flood events, highlighting the urgent need for such interventions.

According to Mr. Nartey, NADMO and Zoomlion will use technology and community work. They will also do practical tasks on the ground. Key steps include cleaning silt out of drains. They will also hold meetings with communities to raise awareness. Public education is crucial. Strengthening early warning systems will also be part of the plan. Ms. Emma Adwoa Appiah Osei-Duah, General Manager at Zoomlion Ghana Limited, said the campaign's message is simple. "The message is clear: Don’t dump. Don’t block. Let water flow," she stated. She noted that Ghana suffers preventable losses each rainy season. This happens because waste blocks drainage systems and rivers.

The "No Do No Do" campaign will make responsible waste disposal a daily habit. This collective effort is vital for protecting drains. It helps safeguard communities and saves lives and property. Zoomlion's vast experience in managing waste brings significant value. NADMO's expertise in disaster management provides a strong basis. The campaign will include public education. There will be meetings with important groups. Community outreach and clean-up events are planned. These will happen in areas known for flooding. Organizers hope this will increase understanding. They want people to see the direct link between bad sanitation and frequent floods. Decision-makers and citizens alike will be watching the campaign's impact on flood frequency and severity.