Pinkberry CEO Urges Interco Focus on Networking Not Violence

The Chief Executive Officer of Pinkberry Ghana, Dr. Kobbina Tuyee Awuah, has strongly condemned the increasing violence at inter-school athletic competitions, popularly called 'Interco'. He warned that students are losing valuable networking chances. These sports events are becoming marred by fights and bad behaviour.

Dr. Awuah spoke on Joy Learning TV and Joy News about his concerns. He remembered his school days at Opoku Ware School. Interco games back then were strong but respectful. They focused on fair competition. This trend of violence disconnects students from long-term benefits.

Interco offers more than just sports wins. It helps students build social connections. These links can become lifelong friendships and business partnerships. Dr. Awuah shared that some of his important business contacts came from rival schools. He met friends from Prempeh College, a traditional rival of his school. Some of his current board members are from Prempeh College.

His business network extends across the Ashanti Region. Many of these connections started at Interco games. He also made friends with students from Kumasi High School. Even his lawyer attended Yaa Asantewaa Girls Senior High School. He met her during an Interco event. These relationships highlight the economic value of school gatherings.

Dr. Awuah stressed that Interco's original purpose was not violence. It was meant to build lasting connections and cultural exchange. He urged students to shift their focus. They should see these tournaments as a way to build discipline. Emotional intelligence and future career chances are key outcomes. Sports fields should not be arenas for fighting. Security forces often struggle to control post-match hooliganism.

The business leader believes that fostering discipline and emotional intelligence is crucial. These skills are vital for success in the modern economy. Instead of focusing on physical conflict, students should aim for constructive engagement. This approach prepares them for the professional world. It encourages a more collaborative and beneficial future for all involved.

The Pinkberry CEO's comments come as concerns grow about student behaviour. Such incidents can deter sponsors and affect the overall reputation of educational institutions. Positive inter-school interactions can lead to stronger alumni networks for schools. These networks can provide significant support for educational initiatives and student mentoring programs. The economic implications of fostering strong professional ties early in life are substantial.